How to lose friends and influence

“Reputation, reputation, reputation! O I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.”

- Shakespeare, Othello, Act 2 Sc. III

The Harvard University professor Joseph S. Nye Jr. first coined the term “soft power” back in 1990 to describe the ability of a political body, such as a state, to indirectly influence the behavior or interests of other political bodies through cultural or ideological means. It’s now identified as the third form of power that nations can wield, with the other two being “hard power”, military might, along with economic strength. Power is the ability to influence the behavior of others to get the outcomes one wants; you can coerce others by threatening them with a stick, you can induce them with payments, or you can simply attract or co-opt them. The year 1990 could be seen as a high water mark for the USA for all three forms of power: the symbolic defeat of communism with the fall of the Berlin Wall the previous year, the US and its allies were about to unleash the ‘Desert Storm’ invasion of Iraq and the poor deprived citizens of Moscow were finally able to order their first Big Mac. American hegemony was sealed, the new world order of American led globalization would usher in a new era of peace and prosperity. However, Russian bombers may soon be stationed in Cuba as naval battle groups are sent to Venezuela to perform joint exercises, while Chinese investors are exchanging ideas with Brazilian ethanol producers and Iran can sit tight in the knowledge that the security council will block any meaningful resolution against it at the UN. So, what’s happened here?

While the US military hasn’t been overwhelming in its performance in Iraq or Afghanistan, you can’t deny that it is still the unquestionable hard power force in the world. The trouble is that the group of people who have come into power over the last 20 years or so have seen American military preeminence as a passport to do what they want. This view, that Charles Krauthammer has called “the new unilateralism” holds that the United States is so powerful that we can do as we wish and others have no choice but to follow. They have used that view as a way of applying American military power to all sorts of problems. As for soft power, well the current administration has finally come around in the past couple of years to admit that it is relevant. As recently as 2004, then US Secretary of Defense Donald Rumsfeld professed to not even understand the term soft power, claiming popularity was too ephemeral to be measured. When the actions of the current administration are combined with the popularly held view that they didn’t even enter power democratically, the effects are easy to see in a growing tide of anti-Americanism. Oh oh, I’m feeling quite ranty, this could be a long post, bear with me.

That we have come to a point where outright purchases of private sector companies is not only proposed but accepted by many who claim to be defenders of free markets bodes ill for the future of American society - Ron Paul
The most important source of US power for the past century has been its financial weight. Now that the market roller coaster of the past week has resulted in what is essentially the nationalization of the financial industry, that era has officially ended. Time magazine went so far as the refer the the US as the United States of France. Although history may look back at these events as the turning point, the loss in economic power has been a long time coming. On October 26, 2000 you could buy a Euro with 82.52 US cents. While it has bounced off its low, the markets told the US about its confidence in the economy Monday as the Euro rose to US$1.4824 in afternoon trading, up from the $1.4470 on Friday. Meanwhile oil was up over $25 at one point, but settled for a $16.37 gain to end at US$120.92 and gold shot up $44.30 to settle at US$909 an ounce. In that fateful year of 1990, the US also moved from a negative to a positive current account balance as it managed to record its last positive figure in 1991, just shy of $3 billion. This essentially means that the US has been buying more goods (and services) from abroad than it is selling, with the flow of foreign funds into the US financing the difference. In other words, foreigners are purchasing such things as US Treasuries, shares in companies, and even firms or property. The deficit is precisely the amount foreigners must acquire in US denominated assets to keep the dollar from falling. Up to now, foreigners have been willing to finance the shortfall because of their belief in the American way. The past week not only has investment banking died, the American way could die with the proposed banking bailout package, result, goodbye dollar as the world’s currency.

The typical knee-jerk reaction to the above problem has been to point the finger at China. Their currency is undervalued, or they aren’t importing enough American products. However it’s China that is winning the power war where it really matter as coincidentally they have the world’s largest current account surplus, $370 billion. Hard power, they’ve definitely got that. Soft power we can start with the Olympics, where, although the shine was tainted a bit by the Tibet protests, still was an overwhelming success in the world’s opinion. Beijing aggressively courts the governments of countries with diplomacy, trade deals, debt forgiveness, and aid packages. China’s no questions asked policy is diametrically opposed to that of the US and the EU and has resulted in a spreading Chinese influence globally. Right now, your kids wear Chinese clothes and play with Chinese toys. It is not at all inconceivable that their kids will listen to Chinese pop and prefer Chinese movies. The inhabitants of southeast Asia are already doing so. At least there’s always the lingua franca of English to fall back on, right? Wrong, the Chinese are working hard to change that in their favour too. In 2005, China’s education ministry announced a new initiative to boost Chinese-language teaching in American universities and language institutes around the world. Beijing University, China’s most prestigious, announced a visiting-scholars fund to encourage foreign PhDs to study in China. More than 110,000 overseas students from 178 countries studied in China in 2004. This figure marked a ten-year high, and an increase of over 40 percent from 2003. “There’s a belief that to get ahead, it would behoove you to go to China, in the same way that ten years ago people said the same about the United States.

While the US has focused on using its military to secure influence, particularly in respect to oil, China has signed oil and gas exploration contracts around the world; with Brazil, Ecuador, Bolivia, Colombia, Venezuela and Cuba in the Americas; in the Central Asian states such as Uzbekistan and Turkmenistan, and China’s oil exploration interests extend to Burma, Vietnam, and Malaysia in southeast Asia; imports of crude oil also constitutes the bulk of China’s imports from African states. The Chinese approach to foreign relations is officially termed “noninterference in domestic affairs.” Unlike the hypocritical policies of the US, China doesn’t mix business with politics and argue that such attempts by foreign nations to discuss democracy and human rights violate the rights of a sovereign country. While the US disregards international law in places like Iraq or Guantanamo while trying to twist other nations into following their vision of the world, China has its Tibet but doesn’t force its ideals on others. As a result, examples of the growth in Chinese influence are not hard to find, even outside their traditional sphere of influence:

South America:
In Argentina, following their disastrous effects “neo-liberal” economic policies backed by Washington and the International Monetary Fund, “You cannot understand the miraculous Argentine recovery after the financial crisis of December 2001 without considering the boom in soy exports to China”. In Bolivia, China will invest $1.5 billion in the onshore oil and gas sector as well as showing interest in developing its largest tin mine, Huanuni. In Chile, China will set up a joint venture with the state copper company, Codelco. Meanwhile, a Chinese-led consortium bought oil and pipeline assets for $1.4 billion in Ecuador. The story is even bigger in Brazil and Venezuela. Farmers have been rushing to plant soy on the fringes of the Amazon rainforest in an attempt to satisfy China’s voracious appetite. As for the ethanol politics in Brazil, maybe you can learn more here. It has also imported millions of tons of oil and iron ore from Brazil and has signed a deal to help construct a major natural gas pipeline. Finally in Chile, 2006 saw the Bachelet government sign a free trade deal with China in an effort to boost sales of copper, fruit, and fish oil. The Chilean president boasted of figures showing a $1.4 billion increase in trade between the two nations last year. “When Chile considers how to continue its development, Chile thinks big,” Bachelet remarked. “And to think big means to think China.”

Africa:
In Africa, where the game was once ideological, it has become purely financial. Che Guevara no longer stalks the Angolan countryside. Where once the government of China would build a 1,100-mile-long railway across Tanzania to support a communist brother, today it’s all about profit. The continent sits on 90% of the world’s cobalt, 90% of its platinum, 50% of its gold, 98% of its chromium, 64% of its manganese and one-third of its uranium. It is rich in diamonds, has more oil reserves than North America, and has been estimated to hold 40% of the world’s potential hydroelectric power. Africa is now supplying a third of the oil fuelling China’s economic boom. Angola has overtaken Saudi Arabia as China’s largest supplier of oil. Trade hit $55 billion last year, up 40% from the year before. It is expected to top $100 billion in 2010. China has overtaken Britain as Africa’s third-largest business partner and is fast catching up with France. In Angola, which exported roughly 465,000 barrels of oil per day to China in the first six months of 2007, Beijing secured a major stake in future oil production in 2004 with a $2 billion package of loans and aid that includes funds for Chinese companies to build railroads, schools, roads, hospitals, bridges, and offices; lay a fiber-optic network; and train Angolan telecommunications workers. Sudan, with its vast oil reserves, is the number one recipient of Chinese investment, and sells some two-thirds of its oil to Beijing, while receiving arms in return. Whether rebuilding the infrastructure in Addis Ababa, or building a railway line linking Khartoum to the Red Sea, the common theme across the continent seems to be that China offers “no-strings” aid, a marked contrast to Western donors who impose conditions on aid and tie trade sweeteners to human rights issues. Robert Mugabe said, “We have turned east, where the sun rises, and given our backs to the West, where the sun sets.” OK, it’s Mugabe, but even a respected leader like President Festus Mogae of Botswana, who may run the best-managed country in Africa said, “China treats us as equals, while the West treats us as former subjects,” he has said. “That is the reality. I prefer the attitude of China to that of the West.”

Of course China also continues to sell arms to Sudan, among other African countries. In the period from 2003 to 2006, China’s arms sales to Africa made up 15.4 percent ($500 million) of all conventional arms transfers to the continent. Notable weapons sales include those to Sudan, Equatorial Guinea, Ethiopia, Eritrea, Burundi, Tanzania, and Zimbabwe. Beijing has also sent Chinese military trainers to help their African counterparts. Arms sales and military relationships help China gain important African allies in the United Nations, including Sudan, Zimbabwe, and Nigeria, for its political goals, including preventing Taiwanese independence and diverting attention from its own human rights record. The Congressional Research Service reports that China views these sales as a means of “enhancing its status as an international political power, and increasing its ability to obtain access to significant natural resources, especially oil” (PDF). Africa registered 5.8 percent economic growth in 2007, its highest level ever, in part because of Chinese investment. Experts say the roads, bridges, and dams built by Chinese firms are low cost, good quality, and completed in a fraction of the time such projects usually take in Africa. China also contributes peacekeepers to UN missions across Africa, including Liberia and Darfur. It has cancelled $10 billion in bilateral debt from African countries, sends doctors to treat Africans across the continent, and hosts thousands of African workers and students in Chinese universities and training centers.

Iran:
Again, here the Chinese are winning the game based on what were once American rules. While the US threatens with the stick and carrot, China has won the game of influence. Where the US supported the Shah and paid the price, China doesn’t meddle, it does business. Back in 2004 Sinopec group signed a $70 billion deal for Iranian oil and gas over the next 20 years. Annual bilateral trade has reached $20 billion. In September Chinese President Hu Jintao met with Iranian President Mahmoud Ahmadinejad, a man the US refuses to talk to. Result, the blocking of American resolutions to punish the Iranian government for going forward with their nuclear program. “We mutually complement each other. They have industry and we have energy resources” said Ali Akbar Salehi, Iran’s former representative to the International Atomic Energy Agency. China has no wish to see democracy flourish in the Middle East and has no problems dealing with the world’s only theocracy.

Venezuela:
A category onto itself thanks to Hugo Chavez, his trip to China this week is what got me thinking about this post. While the US loathe him, they need him, well, his oil at least, as Venezuela is the 4th largest exporter of oil and 3rd largest exporter of gas products to their market, gobbling up about half of Venezuela’s total exports…for now. After first stopping in America’s other favourite nation, Cuba, Chavez arrived in Beijing while most world leaders were converging on New York, about which Chavez commented, “It’s much more important to be in Beijing than in New York.” It’s too bad really, as you may recall his 2006 tirade against the US at the UN meeting in which he referred to Dubya as the devil. He hit the ground running in Beijing, announcing plans to build refineries and a fleet of oil tankers as part of a plan to double oil exports to China by 2010. On November 1st China will launch Venezuela’s first satellite and according to Chavez will also be selling them a couple dozen fighter planes. Of course this follows Chavez’ last trip to China a couple years ago when trade agreements were signed which Chavez referred to as the “Great Wall” against American hegemonism. In return China promised to back Venezuela’s bid to join the UN security council (which eventually went to Panama), build houses for 20,000 people as a contribution towards Mr Chávez’s policy of reducing homelessness, help build a fibre optic network, modernise a gold mine and develop railways and farm irrigation systems. After Beijing, Chavez plans on visiting Moscow, Belarus, Portugal and France.

So, what’s my point? Take my adopted home country of Poland as an example. To a Pole, the US has always been the promised land, where an entrepreneur (a French word by the by) could start with nothing and wind up rich through hard work and business savvy. This vision has given the US a huge supply of soft power, influence. The bailout package now before Congress represents a serious threat to this ideal. The Fannie Mae and Freddy Mac bailouts already brought a nationalized housing market, AIG insurance, the last thing the beacon of free markets needs now is a socialized banking system. Capitalism will always have winners and losers. Just as war results in casualties (another problem the west can’t seem to face), business involves bankruptcies. Instead of subsidizing corporations, the US needs to refocus its efforts on regaining its former position in the eyes of the world; China and to a lesser extent Russia are making huge inroads around the world. Even the head of the Pentagon, the hard power centre of the US, Secretary of Defence Robert Gates has argued for more funding for soft power activities. A trillion dollars can buy a lot of friends, why use it to reward failure and increase the power of the central banking system? Thomas Jefferson wrote: “The Central Bank is an institution of the most deadly hostility existing against the principles and form of our Constitution…if the American people allow private banks to control the issuance of their currency, first by inflation and then by deflation, the banks and corporations that will grow up around them will deprive the people of all their property until their children will wake up homeless on the continent their fathers conquered.”

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9 Responses to “How to lose friends and influence”

  1.   Brian Barker Says:

    Good comment on English versus Chinese. Then what about a long-term solution then?

    An interesting video can be seen at http://video.google.com/videoplay?docid=-8837438938991452670

    Otherwise http://www.lernu.net might help?

  2.   nahummer Says:

    Hey Brian, thanks a lot for the links, an esperanto fan hey? Do you speak it? It was invented by a Pole you know?(I live in Poland now) Even so, not many people here speak it, which is too bad, I’d love to learn and Polish is soooooo hard! That video was really the first time I’ve listened to it for an extended time, it sounded quite portuguese to me. From what I do know about it though, it’s supposed to be quite easy to learn, with few grammar exceptions. We really have been so lucky to have English for the last couple of empires and it’s made English speakers quite complacent in their attitudes towards foreign languages, maybe it’s time for a change!

  3.   Marshall Ivan Risidin Says:

    Clauswitz correctly expressed true power as military industrial might multiplied by national willpower. He also viewd war as “an extension of diplomacy by other means”.
    This means both “soft” and “hard” approaches are needed. One cannot exist successfully for long without the other.
    You opt for more “soft”. which is reasonable. But it will not succeed without serious military clout.

    I would disagree about military performance. Compared with the failure of the Russian claymore, the US scalpel [special ops] war in Afghanistan was superb. Whenever guerillas are given an open border, no counterinsurgency will work. With a soft approach and a big stick–possibly India–Pakistan may yet do its part,especially since the hotel bombing.

  4.   nahummer Says:

    Hey Marshall, thanks for dropping by, I’ve enjoyed quite a few of your posts, particularly around the time of the Georgian/Russian scuffle. Do you live in the Ukraine? Great place, though i’ve only been to Lviv, I’m living in Poland these days, so we’re neighbours.
    You’re right, i’m a bit of a soft power freak, an idealist really, but I do realize there’s nothing like hard power to backup your words. I would argue that the US has overplayed it’s hard power cards, to the detriment of their soft power influence. A more complex combination of both, the use of ’smart power’ (www.digitalnpq.org/global_services/global%20viewpoint/04-18-05.html) would have served America’s interest much better in the past 20 years. I also agree with you that the beginning of the Afghan operation was a success, but since has been nothing short of a disaster (nahummer.hypocrisy.com/2008/06/27/oh-yeah-that-war/), especially when seen through the failure of the Pakistani collaboration in the war on terror.

  5.   Marshall Ivan Risidin Says:

    Yes, we are mostly in agreement. The problem in the elected West is to me, the shallow knowledge of most leaders. Truly bright analysts and military leaders must explain complex subjects to average minds.
    The problem with elected officials appears to be that the elections are “beauty contests”. There is little value placed on intellect. Both current candidates are at best moderately intelligent [McCain near the bottow at the Academy and Obama with a published IQ of 125].
    Contrast with Putin, for example. He is a brilliant “chess player”, playing a weaker position with intelligence. Your comments about Chinese finesse speak volumes.
    I do not advocate any of these “soft dictatorships”, but they do have the advantage, as military scholars call it, of unity of command.
    Having complained, I must submit a solution. First, there are no democracies, only dictatorships and oligarchies [republics included]. To have any effective elected leaders requires a voting public which has knowledge and has been trained in the process needed to develop thought. Not every person, in fact few can handle anything like a liberal arts or scientific education. The populace would be better served with honored apprenticeships for most. Then, real focus could be made on that group capable of complex thought–without any sort of discrimination except by intellectual capacity and study ethic.
    The Marshall’s solution for ignorant leadership.

    By the way, I am living now in an “elsewhere” island. I have been through most of the Ukraine, and hope that they will remain integral. You must have tried the food, like the ham in Warsaw, the Paris of Eastern Europe.

  6.   nahummer Says:

    Seems we do agree on more than I first suspected Marshall. The ’soft dictatorships’ that you mention do have that unity of command thing on the west, just look at the energy that is being wasted right now in the States on the ‘election’ (nahummer.hypocrisy.com/2008/08/23/one-nation-three-votes/). I’ve always had a problem with the democratic theory of ‘one man, one vote’, but have felt a little embarrassed to actually say out loud that most people don’t have the intellectual capacity for such a responsibility. The solution you propose of a chosen ‘elite’ who make the decisions for us sounds great to my ears, but of course there’s a lot of problems, from the selection method (IQ scores, aptitude tests) to the whole “Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men” thing, how can they be held accountable?

  7.   Marshall Ivan Risidin Says:

    My preferred solution is, of course theoretical. It will not be implemented anymore than the state will “wither away” as Marx would say.
    To me, all analogical solutions are subject to the same distress as Aristotle’s “problem of the arrow” , Heisenberg’s uncertainty principle in physics, or Godel’s theorem of meta mathematics. In short, we propose flat maps for round globes. Legions of attorneys and judges fold edges, cut, trim and otherwise mutilate to approach curvature. Any system of logic imposed on a probabilistic reality will ultimately fail.
    Maybe we should reign ourselves to the effort of approximation, or I suppose we could follow Joseph Campbell’s suggestion and just dance !

  8.   Michal Says:

    Well well, another proponent of dividing people into shepherds and herd. Or the knights of faith and the crowd, if you prefer Kierkegaards religious point of view .

    The problem is, how do those supposed ubermensch know what they really are? Is there a way to test it?

    Well, I think there is. They can try themselves in politics.
    Here’s what’s good about a republic - it is relatively easy (in comparison to dictatorship or monarchy or whatever alternative) to get on the ladder. On the other hand, it’s just as easy to fall down from this ladder.
    If you’d think of rising to power and maintaing it as of a kind of game, with it’s ever changing set of rules and possible moves, you could imagine monarchy and republic as two different “difficulty levels”. The latter if obviously much harder, one reason being that you are not entitled by god himself to bitch slap anyone who’s opinions or deeds you do not want to hear or see. You have to use, among many other tools of mental enslavement, soft power; you must be intelligent, cunning and versatile, or else down the ladder you go. And a dumb king stays a king, if you don’t like it then burn in hell.

    By the way, I think this is why Machiavelli was such an active proponent of republican forms of government - he saw that the man who’s best at this “game” is the right man to rule.

  9.   Marshall Ivan Risidin Says:

    Michal, the separation is natural. There are no preordained ubermensch, nor should there be preselection [except for Calvinists !], but men are not created equal.

    I would agree about republics, except that the word, res- publica, is deceptive. It is still an oligarchy.

    Honest discussion of this subject is easy to characterize, marginalize and abuse–particularly with paralyzing nazi references. Truth is difficult to discuss unless the epithets are abandones by all.

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